Only very few enterprises enjoy as much affection among people across the globe as the Swedish furniture and home furnishing company Ikea. The wonderful, diverse designs on offer at Ikea’s countless emporia allow everybody to express their personality. However, just what steps the individual products have to go through before being added to others on the shelves in stores is known only to very few. The primary focus of the rigorous design process is always very clearly on customer benefit. As Head Designer, Marcus Engman manages a team of 20 designers, responsible for creating and producing all Ikea products. We spoke to Marcus about his exciting work and the design philosophy behind it.
Communication agencies face a Herculean task with digital transformation, because in order to accompany their customer’s digitalisation they first have to advance their own. The digital revolution not only changes how and where advertisements are now perceived, but also how all types of adverts are produced in general.
High above, between heaven and earth and in complete tranquillity, the young Frenchman Pablo Signoret balances highly concentrated on a highline in a breath-taking mountain panorama. The highline is the more extreme and demanding version of the slackline, which requires a perfect control of body and mind. We spoke with Pablo about his great passion.