Blog & Inspiration

FINDING PEACE
The eye glides over the green valley to the grey rock and the view vanishes between the white trunks of a couple of birch trees, its silver leaves dancing in the wind. High above in the sky buzzards are circling and you can hear the nearby creek gurgling softly. Nothing here disturbs the all-encompassing nature. Even inside the Juvet Hotel nothing distracts from the view over nature, as two of the walls of the hotel room are made of glass, which appear to let trees and rocks come inside. Europe’s first landscape hotel is situated on the grounds of an old farm called Burtigarden in Valldal near the town of Ändalsnen in the northwest of Norway. Here, nature and architecture are entering a unique symbiosis.
VIRTUAL EXPERIENCE ECONOMY
The world – politically, economically, socially, technologically – is in flux. That’s not news, fake or otherwise. But what does this all mean for the future of brands? It is clear that consumer trends will empower people and companies to build brands that matter; products and campaigns people can’t stop talking about. David Mattin leads the global team of trend analysts of TrendWatching and knows what clients all over the world are going to love and why.
BOOM!
These days, if you want to achieve effective communication, you should not rely solely on state-of-the-art technologies or even the best-possible creative ideas. The key to today’s communication lies in the intelligent combination of both technology and creativity.
BUSINESS IN BEAUTY
Global cosmetics giant L’Oréal invests more in its digital business. To CEO and Chairman Jean-Paul Agon, eCommerce can be considered as more than just an additional income source for the company. Instead, it is the new engine for growth.
BLUE SKY COMING
No other topic dominated the Shanghai Auto Show at the end of April as much as the discussions focusing on electromobility. The major manufacturers Daimler Benz, BMW and Volkswagen presented models designed specifically for the Chinese market. A Chinese electric car start-up is planning to contest the position of the top dogs in the sector – with its own vision of Auto 3.0.
ALTITUDE ACROBAT
A society without photography? Unthinkable, not least because of Instagram and other image sharing sites. Most of us love to capture a beautiful motive, or to admire the professionals’ take from a lay person’s perspective. That is all very well but, it can be a bit more spectacular once in a while. The young Russian photographer Vadim Makhorov’s pictures provide an extraordinary and entirely new view of the world and its landmarks. Yet how the fascinating photos find their way into his camera body is anything but easy. The 27-year-old is part of the tribe of so-called free climbers, who ascend to extreme heights without safety rope. No name could be more suitable than #ontheroofs for his truly breathtaking urban exploring project.
IN CONVERSATION WITH DR BERNHARD GRÜNDER
The digital age is enabling companies to spread their marketing messages to their target audiences with unparalleled diversity, in unparalleled volume and – above all – at unparalleled speed. Not only marketing departments, but also local sales partners in particular, are – due to the vast number of communication channels – currently faced with the huge challenge of deploying their advertising spending in an even more target-group-oriented manner and finding optimum communication strategies for their local target group.
MITARBEITER IM FOKUS
Im Wettbewerb um die besten Arbeitskräfte bieten immer mehr Unternehmen ihren Mitarbeitern hochwertige Büroausstattungen, denen ein ebenso individualisiertes wie gesundheitsförderndes Konzept zugrunde liegt. Guido Hensel, CEO des Büromöbelausstatters Delta-V, erklärt uns, wie Unternehmen durch ergonomisch gestaltete Arbeitsplätze die Gesundheit von Mitarbeitern optimieren und damit Mehrwert generieren können.
IN CONVERSATION WITH DR JOCHEN WIECHEN
For many companies, the topic of digitalisation is becoming existential – particularly for the firms that fail to acknowledge this fact. One might also debate whether the topic should be referred to as digital transformation, or what disruption of the markets means in the individual case. The theoretical debate, however, offers little to gain, and mainly an opportunity to lose. To lose time and market share, for instance. What are the topics businesses are tackling instead, what are possible points of departure, and what recommendations are there, based on experience?
LUFTGEKÜHLT
This is like Christmas Day for Porsche enthusiasts: one Porsche after the other in a large courtyard located in San Pedro, California, the range of colours reminiscent of a rainbow – although the typical pastel hues of the 1960s and the bright colours of the 1970s seem to dominate the palette. These masterpieces are exclusively historical Porsche motorcars featuring legendary air-cooled engines. Surrounding the dazzling array of vehicles is an equally colourful mix of visitors, made up of business people, Hollywood celebrities, motor sports legends, auto mechanics and guy-next-door Porsche fans. We are at ‘Luftgekühlt’ (Air-Cooled), an absolutely unique Porsche event that celebrates these classic vehicles with their air-cooled engines.
THE LUX REBELS
The W Hotel Barcelona is one of the most striking sights on the coast of Barcelona. Its iconic sail form and the breathtaking view of the sea is unique and saw the hotel set new standards from the beginning. Now all rooms and suites have been redesigned and the first W Sound Suite in Europe has been opened. A dedicated music studio, one of four in the world today, which is taking bookings from professional artists, studio musicians and producers as well as hotel guests. The leading idea of the W Sound Suite comes from DJ White Shadow, who works closely with the W Hotels. The Chicago-based producer is mainly known for his work with Lady Gaga.
MERCEDES BENZ ÜBERZEUGT
Der Name Mercedes-Benz steht für erstklassige Fahrzeuge. Eine perfekte Produktkommunikation ist daher verpflichtend. Ein Redesign war für die Mercedes-Benz Schweiz AG der Auftakt, die Technologie des Preislistensystems neu aufzusetzen. Der PIM-Experte Stämpfli implementierte mit mediaSolution3 (mS3) die passenden Systemkomponenten und sorgt für das komplette Datenmanagement der Preislisten.
E-COMMERCE-FREIHEIT FÜR ALLE
Bei E-Commerce-Software herrscht bisher eine Zweiklassengesellschaft: auf der einen Seite mittelständische Nutzer von günstigen, aber unflexiblen Standardprodukten, auf der anderen die großen Player mit kreativen, aber sündteuren Individuallösungen und Frameworks. Symfony durchbricht diese Trennlinie – und macht flexiblen E-Commerce allen verfügbar.
MARKETERS, LASST 2017 GOLD REGNEN
Andres Dickehut, CEO des Marketing-Dienstleisters Consultix, hat sich für Das Produktkulturmagazin auf Spurensuche nach den Trends im Digitalen Marketing begeben. Seit 1994 berät er internationale Kunden im Bereich Customer Engagement, eCRM, Customer Lifecycle Management und E-Commerce. Mit der Eigenentwicklung ProCampaign® steuern Marken punktgenau und datenschutzkonform alle Kampagnen aus einem System heraus.
FUTURISTIC SUPERMARKET
A supermarket with no queues at the checkout – but with lots of high-tech and sensors in the shelves. The amount due is simply debited online upon leaving the store. No more annoying queuing at the checkout. The online retail giant Amazon is currently experimenting with this in the US. The first cashless Amazon Go test store is already operating in Seattle, home to the company’s headquarters.
HUMAN SUBWOOFER
To not only listen to music, but to feel it – that is the vision of the Berlin start-up Lofelt, the creative minds behind the Basslet bracelet. They have been working on the prototypes since 2014. In 2016, a Kickstarter campaign was followed by an international breakthrough. It gathered 600,000 euros and, much more importantly, numerous press reports.
FEEL COMFORTABLE
Just be relaxed and keep the slippers on when you go out, suggests the London label mahabis, which offers slippers with separate outer soles. Comfortable slippers in a lovely Scandinavian design are thus transformed into stylish outdoor footwear and vice versa.
IN CONVERSATION WITH UPEN VARANASI
Upen Varanasi discusses the changing dynamics in Master Data Management and Product Information Management solutions. B2B customers want to gain insights and be able to measure the impact of the technology solutions they chose for their business. Data Management is the foundation of leaders who have pivoted to lead their company with a data-centric strategy. Central to this strategy is a Next-generation Master Data Management and Product Information Management which will provide Relevance and Insights to business in addition to Trusted data. As business continue to meet consumers in near real-time basis, they are looking at harnessing these interactions to gain critical insights and provide relevant information to their consumers. B2B customers want to be able to manage this explosive data growth with a scalable, feature rich Data Management solution that provides the best user experience.
TIME TO GREEN
If you know in advance when a traffic light will turn red or green, you will drive more relaxed and efficiently. Audi is the first car manufacturer to connect with the urban surrounding – an important step towards autonomous driving. This service is called “traffic light information” and it is supposed to optimise the traffic flow, save time and treat the environment with care.  Audi of America cooperates with a number of cities in North America to install the car-to-X  technology. Further US cities are to follow and there is a plan to implement the system in Europe, too. We talked with Michael Zweck, Senior Development Engineer at Volkswagen America, about this proactive project.
FASHION GOES TECH
Smart watches, rings, handbags or jackets – where wearables are concerned, a lot of things have happened in recent years. Still, fashion and retail seem to find it difficult to cooperate with the tech business. Liz Bacelar, however, has managed to do just that right from the beginning, and she is regarded as pioneer in the field. Her brand Decoded Fashion combined tech founders and designers to bring the world of fashion and intelligent clothing closer together.  In March, she will introduce her new company, The Current, with which she wants to impart innovative ideas, start-ups and technology to the fashion industry.
MOMENTARY DECISION
In a career of almost 50 years as a photographer, he captured the German elite of acting and music - Jim Rakete. Many great international personalities too, trust him and his sense for what truly makes a portrait. With us he spoke about the beginnings of his professional life and how important the matter of the right moment is to him.