Consumers have become accustomed to seeing American peanut butter and French marmalade on German supermarket shelves and to having the choice of full fat, semi-skimmed, buttermilk and oat milk. The available range of gluten-free products alone has increased dramatically over the course of just a few years. This is where the Global Data Synchronisation Network (GDSN) comes into play; a global network of master data pools through which product data is exchanged between retail and industry in real time. In order to stay abreast of the high degree of relevance of this global interaction, Global Data Movement (GDM) was created as a concept to establish a collective supply chain that is to be considered a development of the in-house information supply chain. While the majority of companies are still busy optimizing their own information supply chains, the pressure to participate in the global network presents them with added challenges. It is for this reason and many more that a strong partner is required, one with expertise that covers every relevant area: The Global Data Movement Ally.