Blog & Inspiration

BALANCED
How can companies win the most talented employees while skilled workers are scarce today? How does good and honest loyalty work in detail? Dirk Jurkowksi, Managing Director of Xtentio GmbH, and graduate psychologist Silke M. Jürgensen reveal the positive effects a consistent strategy for personnel development can have.
TURN THE MUSIC ON!
So rockt man die Bühnen dieser Welt BY TAMARA KATJA FRAST (Published in The Produktkulturmagazin issue 4 2016) Wer weiß am Besten, was Musiker von ihrer Ausrüstung erwarten? Die Musiker selbst. Daher arbeitet die Klotz AIS GmbH seit Jahrzehnten eng...
DATA SYNERGIES
In view of the digital economy and the Cloud, CIOs are today taking on important strategic leadership roles. Forward-looking CIOs have recognised that the Cloud is here to stay. For this reason, they are preparing their companies for a digital future that will be characterised by constant change, at the same time also endeavouring to achieve solid results. As innovators, they step out of the traditional role of the implementation manager and consult their companies on how they can exploit new technologies to tap into innovations. They enable new forms of collaboration and future-oriented business models. The software corporation SAP has now moved to the USA to establish a new business model. There, the enterprise is currently creating a new division focused on the business of data. Ingrid-Helen Arnold knows what she is talking about. She was CIO at SAP for many years and meanwhile heads up the new unit in Palo Alto. She spoke to us about the background and details of the venture.
MAN OF THE FUTURE
Artificial Intelligence is creating new ways for people to engage with technology and with one another. Various forms of AI already power for many years some of the world’s most popular consumer experiences, such as Apple’s Siri or Facebooks deep learning facial recognition algorithm.
MULTILANGUAGE
Nowadays market analyses show significant change in behaviour and demand of retail. It is therefore imperative for retailers to not only have a physical presence but to be present across channels also - to engage in omnichannel retailing ideally. To do this efficiently, targeted and while exploiting additional advantages for customers and retailers, a strong back-end is required, which means a corresponding PIM or MDM system.
DYNAMIC, NOT STATIC
Communicating across all channels is a challenge all companies face in times of cross-channel. But only those that provide high-quality information in their external communication while creating a personalised customer experience will have success in the long-term. Modern content management must effectively and accurately align with the business requirements.
TRAFFIC GUIDE
TomTom is a market leader in providing traffic services and products around the globe. With a market reach of 47 countries, its services aim to make the journey of the driver both safer and faster. However, the customer portfolio of the company, although indeed placing a strong focus on users and drivers, also caters to public authorities. It is public authorities that are the ones burdened with the responsibility of ensuring viable traffic flows and efficient use of the infrastructure, as traffic is very much related to enabling transport, commerce and healthy economies. But with rapid speed, new options become available. With Nick Cohn, Senior Traffic Expert at TomTom, we talked about how intelligent traffic management will look like in the near future.
MANAGING YOUR MEDIA
Heutige Medienproduktionen besteht nicht mehr nur aus Printpublikationen, es werden auch vermehrt die gleichen Inhalte für webbasierte Ausleitungen verwendet. Eine zentrale Datenhaltung sowie eine effiziente und einfache Bedienung für Anwender wird daher zunehmend wichtiger und optimiert den Zeitaufwand, damit wiederum mehr Medienkanäle bedient werden können.
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Start on paper - continue everywhere BY SANDY STRASSER (Published in The Produktkulturmagazin issue 4 2016) o let one’s thoughts run free in a surrounding that is both beautiful and exclusive: the feeling to write on paper by Montblanc with...
GROWING PLAYFULLY
A place for work and fun. A space to cooperate and play. These are some of the elements of LEGO’s new office building. Starting this year, it will serve as a global meeting point at the headquarters of one of the world's leading toy manufacturers. We spoke with Senior Vice President of Corporate Business Services, Claus Flyger-Pejstrup, about the intention behind such a large-scale project, which the company chose deliberately.
DRESSED
Interview with Falke Managing Director Paul Falke BY SANDY STRASSER (Published in The Produktkulturmagazin issue 4 2016) Fashion is driven by our own quest for beauty. The need for people to adorn themselves and to look for, and gradually find,...
TREUER BEGLEITER
Auf was es beim Umgang mit Produktdaten wirklich ankommt BY STEFFEN RAMSAIER (Published in The Produktkulturmagazin issue 4 2016) Die Erwartungen der Kunden noch besser zu erfüllen, ist eines der Hauptziele von Vitakraft. Mit der Einführung einer neuen PIM-Lösungen konnte...
E-SERVICES 4.0
Mit Fokus auf Innovation und Serviceorientierung ist ACO Haustechnik zum führenden Systemanbieter in der Gebäudeentwässerung geworden. Ebenso zukunftsorientiert ist die Kommunikationsstrategie des Unternehmens. Thorsten Christian, Leiter Marketing, berichtet über den Weg zur interaktiven Kommunikation mit seinen Kunden.
CYBER CRIME
As people conduct more of their private lives online, attackers are increasingly focused on using the intersection of the physical and digital world to their advantage. In 2015, the American software company Symantec saw a resurgence of many tried-and-true scams. Cybercriminals revisited fake technical support scams which saw a 200 percent increase last year.
Generation Human
The emerging generation of working people has changed just as strongly as the working environment itself. The classical office or industrial workplace has in many cases disappeared and been replaced with flexible structures and tasks. At the same time, the requirements of young people in terms of their life goals have been subject to considerable change. In conjunction with a shrinking population, the search for the ‘right’ talent is no longer just a search but has quickly become – due to the high demand – a battle that can no longer be decided solely by the level of remuneration. We spoke about this with IBM in-house consultant Dr Markus H. Dahm.
MARITIME FUN
Compass is Europe’s largest mail-order company for motor boating and sailing sports. Ever since its foundation in 1979, the company is independent and family-run. Together with his wife, owner Michael Dehler is the second generation to lead the company in over 25 years. Today, with over 30,000 articles for sale, the mail-order company presents a virtually unlimited selection of products relating to water sports. Optimal customer service, personal advice on special and custom-made orders as well as perfect ordering and delivery service constitute the basis of its success. How to perfectly and efficiently combine sales and logistics under one roof, that is what Creative Director Bettina Hilleke tells us in this interview.
CREATING THE NEW
Whether a product fulfils its purpose, whether it’s trendy and stylish, and above all whether it has its finger on the pulse of time — these factors are increasingly being decided by the customer in the digital age. It is he who not only discusses and shares brand content with others but meanwhile also creates it himself. But only few brands are able to successfully exploit so-called open source branding for their own purposes. adidas is now taking this concept to the next level, providing consumers with greater influence in the development of products. The clear objective here is to create the ultimate, personalised product for each and every consumer.
BEAUTY IN MOTION
Each year in August, the world’s vintage car fan community transforms Pebble Beach in California into a superlative beauty pageant – a summit for the most exquisite classic automobiles. This year, it proved to be the perfect venue for premièring the exclusive Vision Mercedes-Maybach 6, a luxury-class coupé of the most exciting kind. The Vision is an homage to the glory days of the aero coupés.
GESUNDES WACHSTUM

ratioparts® hat eine Softwarelösung für das Produktdatenmanagement eingeführt und hierbei auf die Optimierung der Kundeninformationen, ein leicht zu bedienendes Vertriebsinstrument und die automatisierte Ausleitung in unterschiedliche Formate fokussiert.

EXPLOSION OF COLOURS
Jeff Koons’ works break all records. Everyone knows his blank polarised plastics in bright colours, for example the colourful bunch of flowers ‘Tulips’, the porcelain sculpture of Michael Jackson with his monkey Bubbles or ‘Puppy’, the 12-metre sculpture planted with flowers. He has been the absolute king of art since his ‘Balloon Dog’ was auctioned for more than 43 million euros at Christie’s two years ago, and counts as the most expensive living artist in the world.
CLIMATE OF SUCCESS ACROSS ALL CHANNELS
Innovative products for innovative customers need contemporary and creative marketing. It is this convicition that drives the Binder GmbH, the world market leader for environmental simulation chambers, to consistently align their marketing with the omni-channel approach.