Blog & Inspiration

WORLD IN NUMBERS
Anyone who has searched the Internet for statistics on topics relating to consumer behaviour, media or marketing before, will certainly have come across the industry service Statista. Since 2008, the Hamburg-based company has aggregated and published around one million graphics and statistics from more than 22,000 sources online. More and more premium content, such as studies and reports on particular industries, is added on top. The platform, which claims to have 1.5 million users, has hit a nerve, it appears. Meanwhile, a total of 550 employees, many having an editorial background, busily provide new data and facts on a daily basis.
FOOD-CARING
After a hard day at work, you come home feeling hungry and quickly order yourself a pizza or get together with friends in your favourite restaurant. You’ve long since forgotten that there is still a leftover Sunday roast in the refrigerator. And that’s how the lovingly home-cooked meals gradually lose their freshness, until at some point they are no longer edible – unless you remember them in time. Around one-third of food produced worldwide is thrown away, and one of the main reasons for this is the simple fact of forgetting the food one already has at home. Ovie, a start-up from Chicago, intends to remedy this with its Smarterware.
BASIS OF TRUST
As a specialist for modern building system technology, Jung, established in 1912, stands for premium quality and timeless design in electrical engineering. With a focus on controls for office buildings, hotels, residential buildings and functional buildings, the company helps us to design an increasingly functional and networked environment. The advantages of future-proof living lie in sustainability and energy efficiency in particular – standards the company’s production adheres to. We speak with Deniz Turgut, Head of Marketing at Jung, about innovative technologies in building services engineering.
BALANCE POINT
When the sun first rises in the morning, slowly evaporating the white veil of dew on the freshly mowed lawn, when there isn’t a person in sight and the green range seems to expand into the distance almost infinitely, that is when you can experience the necessary silence and freedom. With both feet firmly on the ground, focused, centred, gathering all your energy in order to get a hole in one – that’s what every golfer dreams of. Martin Kaymer has achieved this rare feat again and again throughout his golfing career thanks to his outstanding talent – and surely with the right modicum of luck.
PLAY RIDE AND SEEK WITH HERTZ
In September 1918, the used car dealer Walter L. Jacobs came up with an idea as he was looking at his twelve Model T Ford cars that were parked in the yard rather uselessly waiting to be sold. Why wait for buyers when he could also rent out the cars in the short term against payment? The idea for the first car hire service in America had been born. Just five years later the fleet comprised five hundred vehicles when Jacobs sold his company to John Hertz, the President of the Yellow Cab Company and the Yellow Truck and Coach Manufacturing Company. General Motors acquired the so-called “Drive-Ur-Self” system in 1926, and in 1953 it was sold to the Omnibus Corporation.
HARVEST-FRESH
Traditionally, sustainable gastronomy has been deemed to merely mean the use of regional products. However, we have now taken this a step further – with the arrival of the Berlin-based restaurant ‘Good Bank’. Here, dishes are not just prepared freshly, some of the ingredients are also grown on-site. ‘Vertical farming’ is the new magic formula here. The futuristic-looking greenhouses behind the counter are used to cultivate fresh vegetables for in-house consumption. The two founders Ema Šimurda Paulin and Leandro Vergani came up with the idea for the concept several years ago. As a result, visiting Good Bank is not only a feast for the eyes, your other senses also embark on an exciting adventure. Ema explains the concept of vertical farming and the idea behind her restaurant.
OUTSTANDING
What does content marketing for online merchants and brand manufacturers look like in practise in Germany, aside from theory and commonplaces? Is there perhaps a large discrepancy between what is required and what is really going on? If so, then what are the reasons? The snapshot study by w&co provides the answers.  
HANSJÖRG GUTENSOHN ÜBER EFFIZIENTE PRODUKTKOMMUNIKATION
Eines der wichtigsten Themen für Unternehmen ist derzeit die personalisierte Kundenansprache. Die richtigen Personen mit den richtigen Informationen über die richtigen Kanäle anzusprechen – das ist oberstes Ziel modernen Marketings. Die Voraussetzungen für die unternehmensinternen Systeme und Schnittstellen aber sind alles andere als trivial. Wir sprechen mit Hansjörg Gutensohn, Geschäftsführer der Stämpfli GmbH, über dieses facettenreiche Thema, zu welchem wir auch ein gemeinsames Whitepaper veröffentlicht haben.
UPEN VARANASI ON CLOUD MULTI-DOMAIN MDM AS THE FOUNDATION FOR DIGITAL TRANSFORMATION
Riversand just released a cloud-native suite of Master Data Management solutions helping organisation create a data and analytics foundation to drive successful digital transformation. This was really the driving factor behind the company’s decision to completely rethink and rebuild a master data platform that would meet the future needs of the digital era. Riversand CEO & founder Upen Varanasi talks about his vision of the future and how the bold decisions he had made several years ago led to the company’s own transformational journey and a new MDM solution.
FLORIAN LUTZ ÜBER APPS ON ISCM
Stellen Sie sich vor, Sie stehen kurz vor Ihrem Heimflug von einer Geschäftsreise. Auf Ihr Smartphone haben Sie bereits die App der Fluglinie heruntergeladen, in der sich auch schon Ihre Bordkarte befindet. Mit derselben App könnten Sie aber ebenso bequem und bargeldlos im Duty Free Shop einkaufen gehen und sich die Waren auch noch direkt nach Hause liefern lassen. Momentan sind hierfür noch umständliche Versandformulare notwendig. Ein solches Szenario setzt die Verbindung mehrerer Datensysteme voraus, da unterschiedliche Aufgaben in nur einer Anwendung gebündelt werden sollen. Der so entstandene kombinierte Kundennutzen aber ist immens, und die Möglichkeiten sind beinahe grenzenlos.
CROSSOVER VIRTUOSO
He possesses this charming mix of casualness and self-confidence. The international star David Garrett is one of the most impressive and talented violinists of his time. From May 2008 to April 2010, the “Devil’s Violinist” held a very special world record: he played Rimski-Korsakov’s “Flight of the Bumblebee” in 66.56 seconds – that means 13 notes per second– without making a single mistake. This even won him an entry in the Guinness Book of Records.
THE MEXICAN TASTE
Mexican cuisine is one of the most popular in the world. Who doesn’t love sinking their teeth into a fresh taco with spicy salsa and creamy guacamole? Widespread in America, it is virtually impossible to find authentic dishes in Europe. Young, aspiring chef Rosio Sanchez also thought so and – following years working in top restaurants – established her own business with two taquerias and a cantina in Copenhagen.
SPICES AND SEA MONSTERS
Handmade bean-to-bar chocolate from Dubai is conquering the market not only in the Arabic region, but is entering the stage in other regions across the globe as well. The secret of Mirzam’s remarkable success not only lies in its transparent production, high-quality raw material, and elaborate craftsmanship. The company excels at creating and raising a real myth that is fuelled by beautifully designed wrappings and exciting flavours that immediately catch people’s attention and create curiosity. It’s not just simple chocolate, but artificial, tasty story-telling. Chief Chocolate Officer, Kathy Johnston, told us the story of Mirzam that is shaped by history, sustainable and natural production and, first and foremost, the people behind it.