IN CONVERSATION WITH MAX PUSCH
Data silos decelerate digitalisation. Content becomes isolated, they create redundancy and complicate collaboration. Semantic networks are the solution that enables companies to link information, reduce administration, and thus create time to take on the truly important tasks. Still, the times in which one finds five versions of the same file nested in complex folder structures are far from over. Which challenges will companies face, who will maintain such order during the process of digitisation?
IN CONVERSATION WITH DR BERNHARD GRÜNDER
The digital age is enabling companies to spread their marketing messages to their target audiences with unparalleled diversity, in unparalleled volume and – above all – at unparalleled speed. Not only marketing departments, but also local sales partners in particular, are – due to the vast number of communication channels – currently faced with the huge challenge of deploying their advertising spending in an even more target-group-oriented manner and finding optimum communication strategies for their local target group.
IN CONVERSATION WITH DR JOCHEN WIECHEN
For many companies, the topic of digitalisation is becoming existential – particularly for the firms that fail to acknowledge this fact. One might also debate whether the topic should be referred to as digital transformation, or what disruption of the markets means in the individual case. The theoretical debate, however, offers little to gain, and mainly an opportunity to lose. To lose time and market share, for instance. What are the topics businesses are tackling instead, what are possible points of departure, and what recommendations are there, based on experience?
IN CONVERSATION WITH UPEN VARANASI
Upen Varanasi discusses the changing dynamics in Master Data Management and Product Information Management solutions. B2B customers want to gain insights and be able to measure the impact of the technology solutions they chose for their business. Data Management is the foundation of leaders who have pivoted to lead their company with a data-centric strategy. Central to this strategy is a Next-generation Master Data Management and Product Information Management which will provide Relevance and Insights to business in addition to Trusted data. As business continue to meet consumers in near real-time basis, they are looking at harnessing these interactions to gain critical insights and provide relevant information to their consumers. B2B customers want to be able to manage this explosive data growth with a scalable, feature rich Data Management solution that provides the best user experience.
IN CONVERSATION WITH JÜRG WEBER
It is important to exploit synergies whenever time and resources become increasingly scarce. This not only rings true for the topic of production, but also when looking at the distribution of content. For the latter, a corporate newsroom is often the ideal solution. It permits the most diverse topics to be spontaneously addressed, centrally coordinated and publicised in a timely and targeted manner.
IN CONVERSATION WITH MICHAEL KUGLER
Digital transformation seems to be THE topic of the year. There was hardly any other theme at the World Economic Forum in Davos and the DLD in Munich organised by Burda at the beginning of this year. How will digitalisation affect companies and society in the coming years? How long until we drive our car but busy our hands with the next purchase at the same time?
IN CONVERSATION WITH ANIA HENTZ
B2B eCommerce is on a growth trajectory. Strong driving forces include above all the expansion of digital processes, but also rising customer expectations and competitive pressure. Constantly-evolving technologies are opening up new possibilities and generating innovative ideas. And personalisation will play an important role here.
IN CONVERSATION WITH ROBERT SCHNEIDER
Software partners are increasingly focussing on holistic system solutions in enterprise content marketing instead of directly approaching companies. The reason: with their many years of practical experience, they have specialist knowledge of specific sectors and requirements. Consequently, software partners are often better positioned for implementing, customising and operating client-specific solutions, using targeted, innovative technologies in the process. Integrators such as w&co also offer the required change management – resulting in high user acceptance and maximum ROI.
IN CONVERSATION WITH MARTIN BARZAUNER, HUBERT PETER & MARCUS RÜBSAM
The SAP takeover of hybris caused an incomparable transformation in the E-Business area of both companies in the past two years. With the formation of the CEC group within SAP, a powerful holistically-thinking unity is to be created.
TEMEL KAHYAOGLU IN CONVERSATION WITH WOLFGANG WICHERT
It once took 200 people four weeks to produce and finish 40,000 catalogue pages with 400 templates, using a highly automated process. Today, with data hubs, millions of content and media objects can be compiled, organised and provided for omnichannel marketing worldwide and in real time. This presents companies with new challenges that they must work on together to overcome.
TEMEL KAHYAOGLU IN CONVERSATION WITH DR DETLEF PURSCHKE
The challenges that companies of all sizes must face today in order to survive within the context of digital transformation are enormous. One important aspect here is the further development of classical job scheduling into workload automation in order to ensure the efficiency, transparency and agility of business processes. Modular platforms are becoming increasingly important and qualified employees should today focus more on optimising processes and business models than on the actual IT operation. These are just a few of the side effects of digital business transformation, which decisively supports central applications, processes and systems with the help of real-time automation.
ERIK DAMGAARD ABOUT HIS ERP SYSTEM UNICONTA
There’s a new kid on the block – Uniconta is a completely cloud-based ERP system created by Erik Damgaard, an institution in the ERP market. In contrast to traditional solutions, Uniconta is a fast and lean app from the cloud with a strong focus on integration and the essential aspects of Enterprise Resource Planning. We spoke with its founder on the historic development of the market and the reasons why the traditional approach of ERP will not survive modern workplaces.
DESIGNED BY INNOVATION
The dream of the perfect sports car has been motivating Porsche for over seventy years, and it is not least thanks to this vision that the brand has stood for performance and speed like no other ever since. The company’s innovative spirit and passion for technology and intelligent performance has made it easy for the vehicle manufacturer to leap into the digital age with all its promises and challenges. Together with Meyle+Müller and medialesson, Porsche has now launched a new innovative project that is revolutionising the design process of their sports cars. The use of mixed reality technology has allowed them to create exciting use cases in unison that pledge a tremendous increase in efficiency. We spoke to Pablo Kern at Meyle+Müller, Philipp Bauknecht at medialesson and Sebastian Reher at Porsche about this unique collaboration, its background and, of course, its results.
SEBASTIAN ROHR ON THE RELEVANCE OF APIS
In our increasingly digital and networked world, application programming interfaces (APIs) are the building blocks from which innovative new business models can be built. We spoke with Sebastian Rohr, CTO at Apiida AG, about the importance of APIs and the pivotal aspect of security.
ALEXANDER DRESSLER ON PROPERTIES AND FEATURES OF PUBLISHING SOLUTIONS
Those who seek to market their products in this day and age face a very complex challenge. Shorter product development cycles and sales and marketing materials tailored to specific target groups with constantly changing requirements mean an increase not just in the number of relevant output channels but also in the frequency with which documents must be newly drafted or adapted. This is compounded by the fact that a large number of locations, participating bodies and departments favour coordination efforts and a potential for error that can easily jeopardise the efficiency of the processes involved. Counteracting this requires publishing solutions that are flexible and scalable. We speak with Alexander Dressler, Managing Director of InBetween, about the properties and features such a solution must have.
STEFFEN HÖPFINGER ÜBER DIE UMSETZUNG VON PROJEKTEN ZUR DIGITALEN TRANSFORMATION
Zukunftsorientierte digitale Unternehmensstrategien führen naturgemäß zu immer komplexer werdenden Systemanforderungen. Digitale Transformation bezieht alle Unternehmensbereiche mit ein, und dies wiederum stellt die Unternehmen vor Herausforderungen, die nur mit sorgfältiger Planung und einer ganzheitlichen Beratung bewältigt werden können. Steffen Höpfinger, Geschäftsführer bei signTEK, spricht mit uns über die Umsetzung solcher Projekte und teilt mit uns seine Erfahrungen speziell im Bereich E-Commerce.
HANSJÖRG GUTENSOHN ÜBER EFFIZIENTE PRODUKTKOMMUNIKATION
Eines der wichtigsten Themen für Unternehmen ist derzeit die personalisierte Kundenansprache. Die richtigen Personen mit den richtigen Informationen über die richtigen Kanäle anzusprechen – das ist oberstes Ziel modernen Marketings. Die Voraussetzungen für die unternehmensinternen Systeme und Schnittstellen aber sind alles andere als trivial. Wir sprechen mit Hansjörg Gutensohn, Geschäftsführer der Stämpfli GmbH, über dieses facettenreiche Thema, zu welchem wir auch ein gemeinsames Whitepaper veröffentlicht haben.
UPEN VARANASI ON CLOUD MULTI-DOMAIN MDM AS THE FOUNDATION FOR DIGITAL TRANSFORMATION
Riversand just released a cloud-native suite of Master Data Management solutions helping organisation create a data and analytics foundation to drive successful digital transformation. This was really the driving factor behind the company’s decision to completely rethink and rebuild a master data platform that would meet the future needs of the digital era. Riversand CEO & founder Upen Varanasi talks about his vision of the future and how the bold decisions he had made several years ago led to the company’s own transformational journey and a new MDM solution.
FLORIAN LUTZ ÜBER APPS ON ISCM
Stellen Sie sich vor, Sie stehen kurz vor Ihrem Heimflug von einer Geschäftsreise. Auf Ihr Smartphone haben Sie bereits die App der Fluglinie heruntergeladen, in der sich auch schon Ihre Bordkarte befindet. Mit derselben App könnten Sie aber ebenso bequem und bargeldlos im Duty Free Shop einkaufen gehen und sich die Waren auch noch direkt nach Hause liefern lassen. Momentan sind hierfür noch umständliche Versandformulare notwendig. Ein solches Szenario setzt die Verbindung mehrerer Datensysteme voraus, da unterschiedliche Aufgaben in nur einer Anwendung gebündelt werden sollen. Der so entstandene kombinierte Kundennutzen aber ist immens, und die Möglichkeiten sind beinahe grenzenlos.