Waterlove

Denim looks with the sustainability factor

Water is the most important commodity of all on our planet,  as well as for the people, animals and plants that inhabit it. We are all aware that it is the most precious of all resources we have and that usable reserves are becoming increasingly scarce. Today, one in ten people across the globe has no access to clean water. Furthermore, our society continues to draw on limited groundwater reserves at record rates – faster that they can replenish themselves. And it is above all the production processes within the apparel industry that are highly-dependent on the availability of water – which encompasses the cultivation of cotton all the way through to consumer maintenance at home. For decades now, the Levi Strauss & Co. brand has been working on reducing the volumes of water required.