How people are moved by the digital product strategy
CPG companies pursuing digital strategies to improve or increase their top or bottom-line are finding that product (or raw material) information management and the distribution and sharing of information is crucial to their strategy’s success. This article looks at the necessity of a PIM and the underlying and parallel concept of managing your product information supply chain and why understanding this concept will be crucial to the success of a digital strategy.
Read our latest whitepaper we authored together with Global Data Movement Ally Bayard Consulting
Customer and employee interaction in the focus of digitalisation