Efficient product communication takes a top spot on the agenda of most marketers at the moment. However, utilising customer data for targeted and personalised marketing poses enormous challenges for companies and their system landscapes in particular. On the one hand, the implemented systems must meet the requirements outlined in the company’s digital strategy in such a way that they optimally solve the tasks. On the other hand, the systems must be able to communicate effectively with each other. This is the only way to create an integral network that enables the best possible data exchange. For such Curated Connectivity to succeed, a person is needed who is in charge and actively takes care of the interfaces, formulates requirements and communicates these. In addition, they must keep an eye on the existing systems and their interfaces as well as on the market in order to be able to optimise and adapt them if necessary. These are just the most important of the many tasks of an Interface Curator – the custodian for Curated Connectivity.