Making yourself heard in a world that is becoming increasingly louder, more colourful and fragmented is one of the greatest challenges companies currently face. Add to this the fact that audience requirements continue to grow both in terms of the type of communication as well as the contents that are communicated. Transparency and sustainability are topics that can no longer be ignored. Authentically incorporating them into brand and product communication is no mean feat and requires tact as well as a cross-channel strategy.
For many industries, publications such as data sheets, price lists as well as online and print catalogues continue to be key means of communication, particularly in the B2B environment, which is why these publishing processes must be an integral component of a well-thought-out distribution strategy. After all, their task is to turn granular data into intelligible messages and therefore the actual product communication.
The important thing to understand in doing so is that this is not just about the message. Modern publishing solutions go much further than this, as they develop easy-to-interpret contents and place them in a design frame for various target groups and communication media. This frame fulfils various purposes: it supports the contents of the message with visual elements and helps the audience intuitively understand the message. At the same time, it also attracts attention, which is of tremendous importance, especially in a fiercely contested market. Ultimately, this frame helps reinforce the company’s brand identity.