THE CODE OF BEAUTY

Striving for perfection and the noble art of horology at IWC

Haute horlogerie is all about first-class, distinctive watchmaking artistry. In the quest for the perfect embodiment of the ‘code of beauty’, we have only the very best place on the world stage. IWC has been a fixed feature of the international market as a leading manufacturer since 1868, wowing watch aficionados with its timeless designs. Christian Knoop, Head Designer at IWC, provides insight into the long-established Swiss company, into the significance of many years of craftsmanship and into the role of being one of the world’s leading brands within the luxury watches segment.