The current state of data: vision versus reality
For years, businesses have been struggling with linking their data initiatives and technology investments to real business outcomes such as revenue and efficiency. However, despite many attempts to calculate ROIs or estimate time savings by using new technologies, the real impact of data on companies across the industries has remained very difficult to grasp.
The same holds true for technology vendors who aim to promote the business value of their solutions. While promising increases in revenue and cost savings, proving the true business value of technology is almost impossible – especially for tech that requires thorough implementation and integration to fully exploit its potential.
Even so, the importance of data is something every business is (or should be) aware of. They increasingly invest in data initiatives such as data governance to improve their data quality and thereby drive their data-driven business value – whatever that might be.
The goal of the Global Data Impact Index study is to identify the main areas of data impact and to specify the value data brings for businesses of different industries, sizes, and regions. In addition, the study aims to identify the main drivers and challenges for maximizing the data impact. In doing so, the study gives valuable insights into optimizing the system landscape, the information supply chain, implementation and integration projects, as well as the end-to-end data flow from onboarding to syndication.
For this study, we joined forces with the Canadian market research firm RIWI to combine our fields of expertise. RIWI is a leading provider of accurate and real-time global consumer and citizen sentiment data. RIWI reaches more countries and markets than any other firm. Together, we will bring together high-quality market data and in-depth thought leadership for a 360° view on contemporary data and tech topics.
As we prepare and conduct the global survey, our research team is creating a series of hypotheses they are eager to test with the data that will be collected for this first issue of the Global Data Impact Index (GD2I). This Analyst Guide series reflects on past results from other research projects and third-party studies to define these hypotheses and spark a discussion among business leaders and data experts.
Download the first issue of this content series and look forward to the upcoming GD2I report!
For more information on the project visit: www.gd2i.com
Visit our partner RIWI: www.riwi.com
