The roundtable discussion with XPLN and Informatica
Brands have more and more opportunities to boost the performance of their products in a growing number of communication and sales channels. Retail platforms offer a whole range of attractive advertising opportunities through retail media, and highly effective solutions are also available on the software side to optimise product communication.
Digital shelf analytics (DSA) is playing an increasingly important role here, because while their own sales platforms show very clearly which marketing measures are working well and which are not, e-commerce managers usually lack important information about how their products are performing in their retail partners’ sales channels.
In this roundtable, we talk to Sebastian Klumpp, CEO of XPLN, and Stefan Reinhardt, Senior Director Product Management at Informatica, about the potential of DSA and why a deep integration of DSA and PIM is needed to realise this potential.
