In order to be able to quickly and effectively assign the appropriate digital content such as images or videos to the related product information, PIM and DAM must be integrated very closely with each other and permit links between the respective data. This forms the basis for product content management, which, along with channel management, ensures smooth product communication.
One-stop Product Content Experience describes the next expansion stage for the interaction of these elementary building blocks. In this form, PIM and DAM are used as components of the same system and, as a result, a particularly integrative combination of the data managed within them is accomplished. When combined with an integrated channel management system, this approach unites the advantages of best-of-breed and platform thinking and supports companies particularly effectively in the many different areas in which product content is required.