Embarking on an adventure of discovery with personalised customer journeys
The customer experience ecosystem is no longer a linear paradigm moving from being educated about the products to purchase to support. Customers go online not only to shop, but also to find inspiration to research products and to avail post-purchase services. Enterprises engage with customers along their purchase lifecycle, collect their digital footprints and enrich future interactions. Processing these large amounts of data at optimal levels and delivering on the consumer’s expectations can be challenging even for the most tech-forward enterprises.