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ON AN EXPEDITION
With the right equipment you defy the weather
In 1950, the 14-year-old Åke Nordin from north Swedish Örnsköldsvik set off on a tour into the mountains. As he was not happy with the comfort of his rucksack, in the basement of his parents’ house he constructed his own model with an innovative wooden frame for better weight distribution. In doing so, he laid the cornerstone for his company, Fjällräven, which he founded officially in 1960 and which became one of the leading suppliers of outdoor equipment and clothing in Europe.