Learning to understand the customer’s language
Nowadays market analyses show significant change in behaviour and demand of retail. It is therefore imperative for retailers to not only have a physical presence but to be present across channels also - to engage in omnichannel retailing ideally. To do this efficiently, targeted and while exploiting additional advantages for customers and retailers, a strong back-end is required, which means a corresponding PIM or MDM system.
Read our latest whitepaper we authored together with Global Data Movement Ally Bayard Consulting
Customer and employee interaction in the focus of digitalisation