Do you hit the right notes?
Our digital world is loud and chaotic – a targeting client communication is what really differentiates successful marketing operations today. Thereby the meaning of intelligent connections of image and video data as well as texts is increasing continuously. This requires a planning unit within the Information Supply Chain Management, which manifests itself as the Orchestration Layer in the area of data processing. The Orchestration Layer is responsible for an efficient use of resources and a transparent management of measures and budgets.