Bionade founder Peter Kowalsky about product development and innovation
Ginger-orange, elderberry, lychee and herbs – most people are familiar with Bionade’s various flavours. The mid-2000s saw the healthy soft drink skyrocket to become the zeitgeist drink par excellence. The bottle with the prominent red dot as its logo could be found in every aisle, and anyone who wanted to live the chic “LOHAS” lifestyle drank Bionade. It was synonymous for the up-and-coming eco awareness and was officially the “beverage for a better world”. For the founder Peter Kowalsky it would turn out to be an unforeseeable success story that was well-deserved following many difficult years of tinkering and fine-tuning together with his stepfather, mother and brother. The founding family surrounding Peter Kowalsky sold all shares at the height of Bionade, once it had entered the mainstream. These days, the master brewer and food engineer is brewing up a new drink in his Berlin production laboratory. “Inju”, a “natural cell tonic”, is a recipe for realising one’s own potential. It’s about a personal energy boost in a bottle that helps develop the special and unique things at a cellular level that lie dormant in every person.