LEADING THROUGH INFORMATION

Success through reliable product information

In the digital world, consumers turn to e-commerce sites and internet applications when searching for products, querying product information and, ultimately, making purchase decisions. If they can’t find what they’re looking for, they move on. With 1WorldSync, companies can provide relevant product information and top-quality digital content at the right moment in the customer’s decision-making process, while at the same time reducing data-collection costs. This makes consumers less likely to encounter errors during their product search; retailers and manufacturers can also focus on their business and their innovations, rather than waste their time collecting and checking product data. We spoke with Klaus Schmid, Executive Vice President & Managing Director Europe at 1WorldSync GmbH, about how the reliable transfer of product data can offer competitive advantages.