Lara Guerard, a visionary entrepreneur and industry expert. She is the driving force behind Media Magnet Consulting. With a passion for media and a keen understanding of the evolving landscape, Lara embarked on a journey to empower media companies to reach their media supply chain and digital transformation goals. Beginning her career in the production and post-production realm, Lara witnessed firsthand the transformative power of technology as media companies transitioned from analog tape-based workflows to tapeless and digitized environments. Recognizing the immense potential for innovation and efficiency, Lara dedicated herself to assisting organizations in embracing the digital revolution.