ProSiebenSat.1 loves to entertain you
Range meets ideas: it is with this innovative concept that ProSiebenSat.1 has become the number one media investor in Germany. By exchanging TV advertising time for company shares or revenue sharing, the media group has built an attractive e-commerce portfolio over the past few years, which today is one of its strongest growth drivers. Now, it has set its sights on assuming pole position in Europe. Dr Christian Wegner, Member of the Executive Board and Chief Officer Digital, provides insight which strategy is being deployed to achieve this goal and what role the topic of digital transformation plays.