Is your local brand management still contemporary?
Companies on their way towards digitisation often face the decision whether they should purchase new sys-tems. In many cases, however, the required investments nip such plans in the bud. So-called information supply chain services provide a reasonable alternative as parts of the IT are outsourced to ISCM services. Marketing or web agencies are examples of such services and in the light of growing complexity of IT architectures, it can be assumed that this model will gain in importance. Against this backdrop, we tackle challenges of local brand management in this whitepaper.