In Conversation with Richard Hunt

In conversation with Richard Hunt on Content Gravity 

Richard introduces the aeronautical concept of Centre of Gravity and applies it to the way content is managed within a company. ERP stored content produces a tail-heavy centre of “Content Gravity” and content stored in commerce applications causes a nose-heavy centre of Content Gravity. The experienced CEO explains why both scenarios can be dangerous and outlines the advantages companies can gain by re-centring their Content Gravity.