In conversation with Norbert Weckerle, Managing Partner of apollon GmbH & Co. KG
Ever since the beginning of mass production, product information has been a key component of marketing. With the onset of digitisation however, it became not only more prominent but above all more diverse. Managing this complex element has increasingly been executed by PIM systems which now have developed into the next phase. Norbert Weckerle tells Temel Kahyaoglu all he needs to know about PIM 2.0.