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IN CONVERSATION WITH MARKUS FUCHSHOFEN AND JÖRG REWER
In conversation with Markus Fuchshofen and Jörg Rewer on Content Carousel – the digital value added chain
For most companies, the efficient creation of content is fundamental, as it is the prerequisite for the successful sales of their own products. One of them is bonprix, a subsidiary of the Otto Group and an international fashion retailer. Today, the former mail-order company is – with 29 online shops worldwide – a successful e-commerce player celebrating its 30th anniversary this year.