GUARDIAN OF THE RECIPE

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On the trail of the tradition-steeped brand history of Jägermeister

Who isn’t familiar with the imposing stag featured on the green bottle? While the herbal liqueur was deemed suited for celebrating a successful day of hunting or as a nightcap in the 1990s, Jägermeister has become one of the most popular herbal liqueurs today, and the only German premium spirit beverage to have achieved worldwide fame. The long-standing German distillery has grown into a global brand, becoming one of the greatest brand management successes in history.

GUARDIAN OF THE RECIPE
GUARDIAN OF THE RECIPE
GUARDIAN OF THE RECIPE
GUARDIAN OF THE RECIPE
GUARDIAN OF THE RECIPE