The interaction between man and technology in industry
He invented the word ‘megatrend’ and popularised the term ‘globalisation’: for more than 20 years, US author John Naisbitt has been amazing readers with predictions about the future. Naisbitt is the author of numerous bestsellers and the recipient of 15 honorary doctoral degrees. He owes his fame most of all to his bestseller ‘Megatrends’, which was published in 1982 and in which he was one of the first to predict the transition from an industrial to an information society and to describe the fundamentals of globalisation. He married his German publisher Doris Naisbitt in 2000. Since then, the couple have co-authored seven bestsellers. Within the context of their research into economic, social and cultural developments, they visit countries in Asia, Latin America, Africa, Europe and the US and write articles and columns for top-flight publications. They speak at conferences and advise governmental and political institutions. We invited the couple for an interview.