dm and Unilever assume responsibility
The light metal aluminium is a reusable material which uses much less energy when it is recycled than it does when it is first extracted. In addition it can be re and upcycled as often as necessary without any loss of quality. With the initiative ‘R’cycle!’, the drugstore dm and Unilever raise awareness of the sustainable use of recyclable materials: hundreds of children’s bicycles are being made from empty deodorant cans. Peter Dekkers, Vice President, Customer Development at Unilever and Christoph Werner, dm Managing Director, responsible for the marketing and procurement department and Erich Harsch, Chairman of the dm Executive Board told us more about the social project.