Process hero for your data
Customers of today expect companies to add content to their touchpoints in a detailed and individual manner and across channels. In turn, this means data have to be more and more contextually designed, processed and applied, and thus become ever more complex. This calls for the data layout process as a connective element between data acquisition and distribution directed by a person in charge. This person has to have detailed knowledge of channels and the data situation of the enterprise in order to purposefully define the demands for knowledge: the Data Layout Steward.