To be capable and ready for innovations is one of the determining factors for the future of a company, in particular in relation to placing new products and services in the market. Furthermore, it becomes more and more important for a learning organisation to keep developing processes and structures vigorously. Sven Franke is a founder, a driving force and a companion. As an anti-consultant he meets companies to ask questions rather than to advise them. Analogue to his chosen way to relate to an enterprise, we conduct an anti-interview with him, which he answers in questions.