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BAYARD X WALDEMAR LINK
LINK relies on product content platform BYRD
Hamburg, Cologne, May 2022. Medical technology manufacturer Waldemar Link secures the highest data quality and streamlined product content management processes for both itself and its customers with technology from Bayard — Implementation of Bayard‘s GDSN data pool b-synced
LINK has chosen the Product Content Life Cycle Management platform Byrd to deliver product content efficiently and with the highest data quality to its customers. The medical technology manufacturer will also switch to Bayard‘s GDSN data pool b-synced, which is integrated in Byrd. Like other healthcare product manufacturers, LINK transfers standardised product content via the Global Data Synchronisation Network (GDSN) to its customers, government regulatory bodies and to the Healthcare Content Data Portal (HCDP) of the purchasing associations for German hospitals.
Using the Byrd platform, the Hamburg-based manufacturer of endoprosthesis systems is able to bundle product master data from its ERP system with marketing and logistics content together in a central location. Byrd helps LINK to make product content available to its customers efficiently and in a user-friendly manner from a single source.
With the Byrd platform, LINK can enrich and validate captured product content according to the applicable quality requirements and transfer it to various output channels. With the help of Byrd, the medical technology specialist easily meets the quality and validation guidelines of the COVIN (Content Validation Network) regulations. Bayard recently made a significant contribution to establishing this widely respected standard for product master data in the healthcare sector.
The Hamburg-based company uses Byrd for markets in Germany, the Netherlands, Switzerland, the UK, Scandinavia and the USA. Further countries and their government regulatory bodies can be flexibly connected to the platform in the future. LINK checks and verifies the product content against the existing validation rules of each individual initiative before publishing and seamlessly complies with the applicable requirements.
„Bayard understands our requirements for handling product content in the healthcare sector like no other company,“ explains Kai Johannes Kühnen, Group Head of Master Data Management, Product Management at LINK, adding: „Bayard‘s services have impressed us.
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