GS1 Switzerland starts implementing a central product content platform with BAYARD
Cologne, June 2022. The organisation GS1 Switzerland plans to transform trustbox into a pan-industry product data hub based on BAYARD‘s „BYRD“ platform. The new hub will also be the basis of GS1 Switzerland‘s own GDSN data pool and will enable valuable additional services thanks to a new technical foundation. As a strategic partner for technology, implementation consulting and supplier onboarding, BAYARD offers the necessary expertise and competence for this project.
With the refinement of its product content platform trustbox, GS1 Switzerland aims to cover all the requirements of market participants from various industries for the structured exchange of data between companies with one solution in the future. In a carefully conducted selection process, GS1 Switzerland has chosen the Cologne-based product data specialists BAYARD as its partner for a pre-launch project.
GS1 Switzerland will build the new industry solution based on BAYARD‘s BYRD platform and thus launch its own data pool in the Global Data Synchronisation Networks (GDSN). BAYARD will also provide implementation consulting and significant parts of the supplier onboarding.
„We were convinced by BAYARD‘s outstanding technical expertise and overall package of services. They complement us perfectly,“ says Jörg Mathis, CEO of GS1 Switzerland. He expressly praises the very cooperative partnership with BAYARD right from the start as well as their experience in the Swiss market, which the specialists have been able to gather in numerous projects at Swiss companies such as Migros, Denner and A.Vogel.
The platform will initially meet the requirements of the consumer goods industry and the healthcare sector but will later be open to other industries as well. Suppliers can use it to bring together all product information at one source, manage it and make it available to all recipients in a quality-assured manner.
In the health sector, the data will be used not only by the customers of medical technology manufacturers, but also by official registers such as the European Commission‘s EUDAMED database, the US FDA‘s GUDID and various implant registers such as the LIR in the Netherlands or, later, SIRIS in Switzerland.
Today, trustbox serves the Swiss consumer goods industry for the exchange of product content required by online retailers and consumer information portals on the internet. However, it cannot map logistical information such as packaging hierarchies and does not meet the requirements of the health industry.
The product content that is exchanged in Switzerland via the trustbox today, will together with all other product data that wholesalers, retailers and buying groups need from their suppliers, be aggregated, consolidated, validated and made available to business partners on a modern and intuitively usable platform going forward. In this way, the trustbox and the GDSN are brought together on one platform. Trading companies then only need to connect to the new GS1 Switzerland hub to receive all relevant product data in a quality-checked manner. All members of GS1 Switzerland, whether large or small companies, will thus be given access to electronic data exchange.
With BAYARD‘s BYRD Product Content Exchange Platform as the technological basis of the new industry solution, suppliers of goods will be able to validate and provide their product data via a user-friendly interface, by importing data from other systems or by fully integrating their in-house systems. Data from other sources such as foreign GDSN pools or the private Swiss data provider xyxle will also be received by the new solution in future and made available in a quality-checked manner in the GS1 standard and also in other formats.
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