Denner chooses BYRD
Zurich, Cologne, June 2022. BYRD makes the GDSN easy for Denner – BAYARD‘s Content Management Services facilitate supplier collaboration for the Swiss discounter – Full integration of GDSN and trustbox into the retailer‘s Syndigo (Riversand) system
With its mega-digitalisation project »Summit«, Denner is currently making itself fit for the future: the discounter, which belongs to Swiss Migros Group, is modernising the majority of its processes and IT systems in a core optimisation programme that will last several years. Alongside the introduction of a new merchandise management system based on SAP S/4HANA, upgrades to its existing warehouse management system and the introduction of a new business intelligence platform, the implementation of a consistent master data system is one of the most important components at the heart of the company’s operational optimisation.
The decision in favour of the Riversand system, which is now part of Syndigo, was taken back in 2019. Denner is very satisfied with the system as it is highly user friendly and also one of the few MDM solutions that are truly native in the cloud. »We strive for a cloud-first strategy for all systems – wherever it makes sense,« explains Daniel Kirschbaum, Programme Area Manager Summit MDM at Denner. The discounter has already succeeded, among other things, in bringing the entire collaborative product management with its private label suppliers into Syndigo.
In mid-2021, Denner launched an initiative to further optimise product content quality. The focus is now on the integration of the branded goods manufacturers. For these suppliers, and also for some private label manufacturers, Denner wants in future to use industry-wide product content networks such as the Global Data Synchronisation Network (GDSN). However, a GDSN connection alone was not sufficient for Denner, since the data pool trustbox of GS1 Switzerland, which is not integrated into the GDSN, is also relevant for the Swiss consumer goods industry.
Choosing the right partner for the optimum integration of its industry data pools was not difficult for Denner: with their immense experience not only with the GDSN and the Swiss trustbox, but also with Syndigo, the decision to involve BAYARD in the project was quickly made.
»With BAYARD, we got everything from one single source: The process know-how, the integration software and the GDSN data pool.«, says Daniel Kirschbaum, Programme Area Manager MDM at Denner.
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