A VOYAGE OF DISCOVERY

The exaltations of Instagram

It is as though we are caught up in a seemingly endless coffee-table book: today, 400 million registered users interact with the social media platform Instagram across the globe. Every day, more than 80 million new images are uploaded and the site has long ceased to be a place for merely showcasing private experiences. Marne Levine is Chief Operating Officer at the photo and video sharing platform. Her job: managing global operations. This makes her one of the most important women in the digital media sector. In our interview, she talks about the fantastic opportunities that the world of social media offers companies and why it is enterprises in particular that will have to engage more intensively with the topic of storytelling in the future in order to ensure they do not lose the loyalty of their customers.