In this Whitepaper we have worked together with Advellence in order to shed light on contemporary digital asset management and how it has to be designed to respond to the desire of decision-makers for an intelligent and efficiency-enhancing solution. The way we consume and process information has changed significantly during the past few years. The form of communication had to change in a way that enables information intake to become as easily, quickly and directly as possible. The most effective way to realise this is by using visual and auditive forms of communication – this leads to a substantial rise of multimedia content within enterprises and this amount even increases proportionally to the number of products, channels, and markets. Hence, enterprises today face a situation that requires intelligent solutions which can cope with such a data volume. A modern solution needs to provide much more than just a centralised location for saving image data. Only an intelligent system that manages to connect and distribute all elements that relate to each other, can actually generate the maximum value from the digital assets of a company.