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on properties and features of publishing solutions
Those who seek to market their products in this day and age face a very complex challenge. Shorter product development cycles and sales and marketing materials tailored to specific target groups with constantly changing requirements mean an increase not just in the number of relevant output channels but also in the frequency with which documents must be newly drafted or adapted. This is compounded by the fact that a large number of locations, participating bodies and departments favour coordination efforts and a potential for error that can easily jeopardise the efficiency of the processes involved. Counteracting this requires publishing solutions that are flexible and scalable. We speak with Alexander Dressler, Managing Director of InBetween, about the properties and features such a solution must have.