SNAPSHOT

A portrait of the company Bogner

Bogner has represented passion for sports and fashion for 80 years now. What began so modestly and with dedication by Willy Bogner senior and his wife Maria, developed into an international brand with the characteristic B zip over the course of the decades. With his success as skier, director and cameraman, who also produced racy skiing action scenes in four of the James Bond films, Willy Bogner junior and his Sônia have given the brand Bogner a face for many years. We met him in Munich for an interview and to review the history of the company.