LIKE MY LOOK

The desired outfit with Strellson’s Like-Shop

The Swiss fashion and lifestyle label Strellson has recognised and dealt with the growing importance of social media for company’s communication strategies for a long time. This June, they opened the world's first online shop, where you cannot pay with money, but with likes. We talked with Mehmet Arici, Marketing Director at Strellson, about the innovative idea and marketing of the future.