The 2022 Market Performance Wheel of Bertsch Innovation is out!
Lake House Meersburg, February 2022. TGOA publishes the new Market Performance Wheel for mediacockpit from German vendor Bertsch Innovation.
The analyst house The Group of Analysts (TGOA) aims at delivering transparency in the software market through its unique assessment method called Market Performance Wheels (MPWs). The MPWs enable the market to better understand the digitalisation potentials the respective solutions provide. For this, the assessment tool sheds light on four strategic areas: ability to perform, market performance, future proof, and technology. In contrast to traditional analyst approaches, the goal is not to compare software on a feature level, but to distill the very essence of every player, thereby enabling companies to assess whether they fit strategically.
Now, TGOA has published the first MPW of the year 2022, based on a thorough exchange with Bertsch Innovation GmbH. The German vendor offers mediacockpit for omnichannel product and media communication and the new MPW assesses its performance for the areas product information management (PIM), product experience management (PXM), and multi-domain master data management (MDM).
The PIM MPW of Bertsch Innovation gives a clear picture of the strengths of mediacockpit. While the overall performance in all four categories is on a high level, there are noticeable peaks when it comes to customer performance (23 out of 25 points) and customer experience (24 out of 25 points). The remarkable overall achievement in the area of technology (21 out of 25 points) gives a hint what might be one reason for these good results. Especially when it comes to the ability to adapt to customers’ preferences, the Stuttgart-based vendor gives a convincing picture.
“The MPW reflects our efforts to make our customers happy. We help retailers and manufacturers to win and retain customers through outstanding product and media data. As a software manufacturer, our products ensure the success of our customers in the development and realization of their product data strategy for their sales and marketing channels”, says Wolfgang Zingler, CEO of Bertsch Innovation.
To make customer performance a lasting strength, it is important to establish the right future-oriented mindset. “Things are changing quickly, and this is especially true in the PIM market. Vendors with low ability to react run the risk of lagging behind their more innovative competitors”, argues Temel, Chief Analyst and CEO of TGOA. Hence, the very good results in these areas make a strong case for Bertsch Innovation being able to keep their position as a love brand for their customers in the long run.
TGOA encourages to direct all questions regarding mediacockpit, Bertsch Innovation, the Market Performance Wheel and its methodology to heads@tgoa.com. Our analysts will take care of any queries and handle every question, information, and conversation confidentially.
The MPW is available for free download here.
For any questions or interview requests please reach out to Anja Fahs, Head of PR at The Group of Analysts:
anja@tgoa.com
+49 (0)175 438 31 87
