Data Experience Platforms integrate best-of-breed vendor solutions that excel in their specific realm of technology to control the enterprise-wide data flow while ensuring maximum data quality. Unlike Digital Experience Platforms, a Data Experience Platform therefore focuses on the integration and management of Fusion Vendors and leaves the procurement and preparation of data to suitable systems that meet the company‘s most complex requirements.
Based on that, Data Experience Platforms can build a convincing customer experience – be that on websites or via smart applications such as configurators. This makes Digital Experience Platforms an interesting option for manufacturers and sellers of technically complex products who want to provide a seamless and smooth user experience despite of their challenging data model.
Data Experience Platform – Where the Magic happens
infolox x TGOA
Published in April 2021 (planned)