Content Logistics describes the provisioning of information using different channels to pursue corporate goals. This task is covered by Information Supply Chain Management and depends on the company-specific application structure as well as on the controlling of the enterprise-wide data flows.
The DNA of content is shaped by the four business perspectives employees, company, market and client/user. Changes that happen in these perspectives inevitably lead to changing requirements for the content. Ideally, content adaptation is implemented in real time, ensuring continuous up-to-dateness of relevant information. The movement of content follows the basic rules of logistics: from procurement over preparation to distribution. Content Logistics ensures that these processes work smoothly and effectively in order to be capable of flexibly adapting to changing business perspectives.
Temel Kahyaoglu, Carmela Ana Melone (2020). Content Logistics. In Wesselmann, M. (Hrsg.), Content gekonnt. Strategie, Organisation, Umsetzung, ROI-Messung und Fallbeispiele aus der Praxis (S. 77 - 88). Wiesbaden, Germany: Springer Fachmedien Wiesbaden GmbH, part of Springer Nature 2020.