TOGETHER

Some adventures are better tackled together

Simple, quick, and ideally at no cost: More and more PIM vendors offer free demo versions or full basic software to download entirely free of charge. In doing so, they appear to strike a chord with many companies. After all, when greater focus is placed on the much-heralded customer experience, less attention is paid to what goes on in the background. But can it really be that simple? According to a current white paper by the Bayard Consulting Group, many stumbling blocks lurk in a DIY project such as this, almost always resulting in higher costs and increased expenditure.