An introduction to the Return on Operational Technologies© (ROOT©), a scientific approach developed by The Group of Analysts for measuring the value of digitalisation projects
In a corporate world that is increasingly connected and complex, data is becoming the decisive factor for achieving strategic and operational goals. Therefore, it comes as no surprise that data-driven leadership has emerged as a new guiding principle. Not only can data generate invaluable insights for business leaders to steer their organisation successfully in times of economic crises, environmental challenges, changing regulatory requirements, and an increasingly competitive landscape, it can also fuel innovation and corporate transparency while fostering a prosperous, objective-driven company culture.
Software vendors are keeping up with these new visions, providing innovative new tools that are based on state-of-the-art cloud technology to meet the growing demand for performance, scalability, and flexibility. By digitalising their core processes with these tools and applications, companies seek to transform their business and become future-proof contenders in today’s fast-paced markets. They aim to use intelligence they’ve gathered on their products, customers, competitors, and partners to learn more about the opportunities and risks they are facing and to make better decisions at every level. In reality, however, many companies struggle to generate the expected value from their data because of major weaknesses in their data process landscape.
Despite of the interconnected data, the intertwined processes, and the complexity that compose companies’ reality today, most business leaders still rely on overly simplistic tools to bring more transparency into their digitalisation state and measure the performance of their implemented technology.
Mostly due to the lack of well-known alternatives, the return on investment (ROI) is still the most commonly used measure to assess the success of digitalisation projects. With its sole focus on monetary perspectives, however, the ROI has long been outdated for the purpose of grasping software performance.
In this Analyst Guide, we want to introduce the Return on Operational Technologies© (ROOT©), an innovative assessment tool developed by The Group of Analysts. This tool provides a multidimensional perspective on companies’ individual requirements, their market potential, and the actual value that is generated by the implemented data processes. For the first time, business leaders can generate a comprehensive and transparent view of their software purchase decisions as well as their implementation success, deriving precise and insight-driven recommendations to optimise their digitalisation strategy and get the maximum value from their software investments.
Do you want to calculate your ROOT
©?
TGOA provides a full ROOT© analyst service that derives the exact Return on Operational Technologies© for any given discipline along the information supply chain.
For product information management, the analysts have put together online surveys to derive a ROOT© indication.
Both offerings can be accessed here. If you have any questions, do not hesitate to get in touch with our analysts!
