Managing fashion brands across channels
Centralised and media-neutral data management is essential for modern and efficient omnichannel marketing. To supply numerous catalogue productions, online shops, and marketplaces efficiently with the product information of its four brands, the Popken Fashion Group uses Online Media Net (OMN) by apollon.
Read our latest whitepaper we authored together with Global Data Movement Ally Bayard Consulting
Customer and employee interaction in the focus of digitalisation