Rely on the right strategy

Think globally – act locally at Emka

As the global market leader for locking systems, hinges and sealings, Emka has an enormous range of products, which presents a unique challenge in terms of product information management due to its worldwide subsidiaries and customers. New forms of product presentation are creating additional pressure, while implementing a PIM system suitable for this situation holds its own particular obstacles and tasks. We spoke about this with Markus Panofen, Head of Digital Marketing at Emka.