CULT STATUS

Interview with Marius Eschweiler, Global Business Development at Leica Camera AG

The small red logo makes the hearts of people across the globe beat that little bit faster. Although very discreet, admirers can always spot it from afar. Leica has been all about German engineering artistry, superlative quality and unbeatable products for more than 100 years now. They have been shaping and revolutionising the history of photography since the beginning of the 20th Century. You are now entering an entirely new market with Leica Eyecare. Marius Eschweiler, Global Director Business Development at Leica Camera AG, spoke to us about this major development.