JUST LIKE IN REAL LIFE

Demandware invited top managers to the ‘HandelsMacher-Roundtable’

I often ask myself how online trade can grow so rapidly without losing the appeal of the physical shopping experience for the consumer. On single's day in China on 11 November, Alibaba, the biggest internet platform in the country, reached a sales volume of $10 billion by midday!  The advantages of purchasing online are quite obvious: you can research quickly and extensively, independent of time and place, and get your items delivered where you want at a time to suit you.