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ON THE TRAILS OF THEIR TRADITION
Lavazza and its cultural heritage
What would Italy be without its renowned Lavazza coffee? The company founded in 1895 with its headquarters in Turin has been in ownership of the family for four generations. As one of the most significant coffee roasters in the world, it owns a market share of almost 45 percent of Italian retail. A success which Francesca Lavazza‘s grandfather can be thanked for. With hard work, courage and the right sense of taste, he laid the cornerstone for the worldwide thirst for this brown gold. Today, Giuseppe, Marco, Antonella, Manuela and Francesca make up the fourth generation of the traditional company. Aware of its history, the company management is influenced by future orientation in view of continuity. We spoke to Francesca about her role and the responsibility connected with this.