Generation Human

Why companies have to rethink in view
of the ‘War for Talents’

The emerging generation of working people has changed just as strongly as the working environment itself. The classical office or industrial workplace has in many cases disappeared and been replaced with flexible structures and tasks. At the same time, the requirements of young people in terms of their life goals have been subject to considerable change. In conjunction with a shrinking population, the search for the ‘right’ talent is no longer just a search but has quickly become – due to the high demand – a battle that can no longer be decided solely by the level of remuneration. We spoke about this with IBM in-house consultant Dr Markus H. Dahm.